Membership & Loyalty App
Transforming education with a mobile CRM solution
DR-MAX is a leading publisher and wholesaler of educational books in Hong Kong, caters to a wide range of educational needs. However, the company faces the challenge of integrating its various platforms into a unified service solution to enhance user experience and operational efficiency.
Inefficient Event Booking
The event booking process lacks real-time capabilities and timely notifications, causing frustration for parents.
Limited User Engagement
The lack of a mobile app restricts access to resources and event information, diminishing the overall user experience.
Workflow Improvement
Digitizing paperwork and using mobile E-forms will enhance workflow efficiency across teams, improving customer satisfaction and boosting sales.
The membership app offers an engaging and user-friendly experience designed for students and parents. Key features include:
Result
This application streamlined services and enhanced user experience. Users can now access organized features and enjoy seamless self-service options, leading to improved engagement and satisfaction.
Learning
In this second solo brand design project, I faced the challenge of balancing business needs with app functionality. I prioritized user-friendly design while strategically limiting features to ensure a timeless, intuitive experience. This experience reinforced the value of a user-centric approach in design.