Hello I'm Krystal 👋

I turn invisible ideas into a vibrant digital future

I turn invisible ideas into a vibrant
digital future

My work

About me

Mobile App Design

Transforming education with a mobile CRM solution

Case study

Mobile App Design

Transforming education with a mobile CRM solution

Case study

WEB DESIGN

Enhancing user experience through website redesign

Case study

Mobile app design

Optimizing payroll for real-time business insights

Case study

portal DESIGN

Optimizing purchase orders for seamless sales efficiency

Case study

About 👩🏻‍💻

Meet Your Designer

Open to work

Krystal Ma

UI/UX Designer

I’m a UX/UI Designer based in Hong Kong, dedicated to turning abstract ideas into engaging digital experiences. With a background in SaaS and various industries, I focus on creating impactful user experiences that drive innovation. My blend of creativity and technical expertise enables me to deliver intuitive, user-centered designs that make a meaningful impact.

UX Design

UX Research

UI Design

Product Design

Project Management

Business Intelligence

Digital Marketing

Branding

Product Designer

Freelance

08/2024 - Present

Product Designer

Freelance

08/2024 - Present

Product Designer

Freelance

08/2024 - Present

UX/UI Designer

Toppwork | Hung Hing Printing Group Ltd

06/2023 - 08/2024

UX/UI Designer

Toppwork | Hung Hing Printing Group Ltd

06/2023 - 08/2024

UX/UI Designer

Toppwork | Hung Hing Printing Group Ltd

06/2023 - 08/2024

Service 📝

What I Can Do for You

User Research

Conducting interviews, surveys, and usability studies to gather insights on user needs, ensuring designs are tailored to real experiences.

User Research

Conducting interviews, surveys, and usability studies to gather insights on user needs, ensuring designs are tailored to real experiences.

User Research

Conducting interviews, surveys, and usability studies to gather insights on user needs, ensuring designs are tailored to real experiences.

Wireframing

Developing low-fidelity wireframes that outline the structure and layout of digital products, focusing on user flows and interaction patterns to facilitate effective navigation.

Wireframing

Developing low-fidelity wireframes that outline the structure and layout of digital products, focusing on user flows and interaction patterns to facilitate effective navigation.

Wireframing

Developing low-fidelity wireframes that outline the structure and layout of digital products, focusing on user flows and interaction patterns to facilitate effective navigation.

UI Design & Prototyping

Creating visually appealing user interfaces and interactive prototypes that align with branding, allowing for user feedback and iterative improvements before final development.

UI Design & Prototyping

Creating visually appealing user interfaces and interactive prototypes that align with branding, allowing for user feedback and iterative improvements before final development.

UI Design & Prototyping

Creating visually appealing user interfaces and interactive prototypes that align with branding, allowing for user feedback and iterative improvements before final development.

Usability Testing

Implementing tests with users to observe interactions, collecting feedback to identify pain points and iterating on solutions to improve.

Usability Testing

Implementing tests with users to observe interactions, collecting feedback to identify pain points and iterating on solutions to improve.

Usability Testing

Implementing tests with users to observe interactions, collecting feedback to identify pain points and iterating on solutions to improve.

Tools 🛠️

My Design Toolbox

Figma

UX/UI Design & Prototyping

Figma

UX/UI Design & Prototyping

Figma

UX/UI Design & Prototyping

Miro

UX & Market Research

Miro

UX & Market Research

Miro

UX & Market Research

Notion

Documentation

Notion

Documentation

Notion

Documentation

Adobe Suite

Design & Video Editing

Adobe Suite

Design & Video Editing

Adobe Suite

Design & Video Editing

Jira

Project Management

Jira

Project Management

Jira

Project Management

Framer

Website Builder

Framer

Website Builder

Framer

Website Builder

Testimonials 💡

What People Are Saying

Don't believe me - hear it from the others

"Krystal is an exceptional team player who collaborates effectively with colleagues at all levels. She is a very good listener and always tries her best to deliver her best work. Feedback from colleagues who worked closely with her during his time with us has been overwhelmingly positive, consistently highlighting her excellence and dedication."

-Yee Y. - CIO Hung Hing Printing Group Limited

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